Innergex Mock Branding

Mock branding created through CCNY x Pentagram program (2022)

Elektra Records is a record label company that represents artists that play contemporary folk and rock music. For this brand identity, my inspiration was based on how a record spins and how the artwork and words on records distort as it plays music.Innergex is an energy company that includes services for wind, hydro, and solar energy. The concept for this brand identity is based on dots. I based the 9 dots on the 9 main principles that the company promised to customers. I then built animations from those dots and turned the logo into an animation that feels like electricity.

Animation of the three energy services offered by Innergex. Created out of dots seen in the logo wordmark.