FIRST YEAR CAMPAIGN

Role: Lead Designer
Creative team: John Lepak (Senior Art Director), Sung Baik (Production)

I developed a visual system centered around the university’s mascot, styled with Dada-inspired expressive typography. Each layout features the mascot, Gnarls, cropped in playful ways to evoke joy and excitement. The identity aimed to feel modern yet timeless, allowing it to evolve yearly while remaining recognizably part of the campaign system.

BADIALLO DIAWARA

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